Internet Marketing Smarts.com

For any business it’s extremely important to look for ways to keep up with your competitors and if you’re smart staying ahead of them. There are several ways to conduct business market research. You can send spies to their store fronts or websites to snoop around. But that takes time and energy that your spies employees could be using to make you more money.

You could sign up for your competitors newsletter or mailing list. That’s actually very cost effective but if your competitor isn’t active in those fronts then it really serves you no purpose. Or if they’re smart they’ll boot your ass off their list!

Competitive Analysis

Why not hire the biggest and best aggregator of data on the earth today, My friend and yours, Google.com! (more…)

My favorite Internet marketer, John Reese has just released a new free Internet marketing video which is a trailer to his new course: "How To Build A Successful IMA Business".

In the 60 minute teaser video, John discusses his new philosophy on Internet marketing. It’s actually a very refreshing view of the online marketing landscape. In a nutshell, John is implying that many of us have been lead astray by "Gurus" who claim that there is no money in marketing to other Internet marketers. I wonder why the gurus have been saying that for so many years? Could it be that they want all the glory and money for themselves? Duh! But true to form John takes responsibility for his part in pumping these lies as well. He goes through 10 myths about Internet marketing and systematically dispels each one.

It won’t surprise me if John loses some guru buddies. (more…)

Search Engine Optimization basically consists of two main factors your content and people linking back to you. The latter accounts for most of the weight in Google’s eyes. We’ve all heard that web 2.0 is the Internet. Period!  It’s not a fad and it is here to stay. So we as Internet marketers need to come to grips with that, evolve and discover how to use this phenomenon to our advantages without abusing it! Yes its a fine line. But so many things are in the marketing world.

What Is Social Bookmarking?
One way to balance marketing and adding value to the web 2.0 community is to use Bookmarking websites. In a nutshell a bookmarking website is an online tool that people use to… Guess what? Bookmark or save their favorite sites. But unlike the bookmarks you may be using in Firefox or Internet Explorer (Do people still use that browser?), websites saved on social bookmarking networks are made public. This makes total sense since Web 2.0 is all about sharing content and interactivity. Chances are if you’re bookmarking a website, you must feel it has some inherent value. Consequently this may also mean that others will share the same perspective about these websites.  So having it online for the world to see is an easy way to share that value and website.

How To Use Social Bookmarking Sites For Backlinks
Okay enough about the sharing is caring B.S. Here’s what’s in it for you on the marketing end. (more…)

Another day and yet another internet marketing report making its way around the internet with outrageous claims. Well at least it’s free so I won’t have to go through the trouble of requesting a refund from clickbank or buying it from my own affiliate link. (Don’t front,  I know you do that too!)

Search Engine Myths Exposed is a new FREE report by Jonathan Leger who I would rate as a very underrated but extremely competent Online Marketer. He doesn’t get much shine like some of the big name "gurus" …excuse me, I had to control myself from hurling because that term is thrown around so freely that it literally sickens me. But I digress. Jon is a solid guy in my opinion. He’s like the internet marketer’s marketer. So I tend not to delete emails sent by him. Jon is anti-guru and judging by the first pages of his new report Search Engine Myths Exposed, he makes it very clear why!

I’m always skeptical reading these internet marketing reports or even just giving up my email address to get them because we all know we’re going to be marketed to. But I’m more inlined to do so with Jon Leger because I’ve actually seen results from his other programs like 3waylinks which has helped me secure top 20 rankings for several keywords. So I’m more apt to read a report from him because he has proven to me that he understands SEO.

So now that’s out of the way, let’s discuss this report.

Jon basically discusses 7 Myths and tries to debunk or verify each one. He does a good job of trying to provide verifiable proof when possible This is pretty much unheard of for most Gurus who can photoshop a fake earnings check, or get a friend to provide a fake testimonial on their sales page. Shame on you if you’ve done that! So let’s go through each of the myths and see if they ring a bell for you.

Myth #1: Google Knows All and Sees All.
I won’t lie, as much as I understand Google’s algorithms and practice white hat tactics, they do scare the bejesus out of me. I can’t get over that big brother is watching type of feeling. In any event, Jon makes some obvious observations here so it wasn’t an  "A Ha!" moment for me. Newbies might find his conclusion comforting and Black Hat Seo Practitioners will probably yawn at this section.

Myth #2: Google Will Not Rank Duplicate Content.
Now this one was long but interesting reading. I was a bit torn about his conclusions. He did ultimately back up his verdict with some solid examples. (more…)