Archive for February 9th, 2008
Stealing, Mom May Get Mad, But You’ll Write Headlines Like A Copywriter Expert! Saturday, February 9th, 2008
Your article or blog post headline is like the cover of a book. People judge your whole article based on it. Sure your article may reveal the secret of life or how to become a millionaire instantly. But if your article title reads like an obituary then people will never actually read what you’ve written. You literally have several seconds to get their attention.
Your Supermarket Can Write Headlines For You!
So how do you write headlines that will pull your users in? Don’t! Just steal them from the best copywriters in the world! We’ve all been in the supermarket standing on line behind that lady that seems to be buying groceries as if she’s preparing for armageddon. It drives me crazy.
So I tend to occupy myself with the magazines and books that have been strategically placed around the counter. I would love to think that the magazines are placed in that location to help violent people like myself from busting slow customers in the head. But the real reason is that the space near the counter is one of the most valuable in the whole store because consumers are captive. They have no choice but to sit there and wait as other people get checked out by that annoyed teenage cashier.
The owners of these magazines are aware of this so they spend huge amounts of money hiring the best copywriters in the world to grab your attention in
seconds. How do I know it works? Because I don’t know anyone that has ever been to a supermarket that hasn’t picked up a magazine near the counter. I
would argue 90% of us do it.
It’s no coincidence. Those magazines whether it’s about women issues or Michael Jackson’s baby momma drama will pull you in. Most of the time in my regular life I would ignore those stories but on the check out line I get sucked in because I have nothing better to do. But I would also argue the real reason is because the headlines put you in a trance where you want to pick up the magazine to read. That’s just basic good copy writing. So let’s talk about how you can have the same effect.
5 Easy Steps To Create Winning Headlines Like The Pro’s
Step 1. Visit Magazine.com
Step 2. Select the magazines geared towards women like Cosmo or O.
Step 3. Click on the Magazine covers to enlarge them.
Step 4. Note which headlines immediately made you want to know more.
Step 5. Steal the headline and change it to fit your own topic.
That’s pretty much it. It’s really that simple. Sometimes just reading the headlines will give you topic ideas for your own industry. So now you have no reason
to create crappy headlines. The steps I’ve laid out can be followed by anyone in any industry. You just need to be a little creative but not much since the
copywriters did all the hard work for you. By the way, if there is still any doubt that the titles are effective, just watch what you and others do at the check out
line next time you do your groceries.
My final tip, please ignore the temptation of smacking the bejesus out of the person in front of you on the check out line. Instead be productive and read those
magazine titles and stories, it may lead to greater readership and money for your site or blog!
