Internet Marketing Smarts.com

So John Reese’s Traffic Jam (TrafficJam.com) has finally launched. It’s the second part of the whole BlogRush.com launch that took place earlier this year. BlogRush.com was suppose to be a great service that would provide bloggers free traffic. It worked by installing a widget on your blog. The widget would display posts titles related to your blog topic. Other blogs in return would display your blog post titles on their blogs if it was related. This was all done automatically. So it was basically a glorified traffic exchange program which seem to have a lot of potential at first.

However BlogRush.com was a huge disappointment among many bloggers. Honestly, I won’t lie, I was hating on BlogRush on the inside as well. But because I have a lot of faith in John Reese and no, I’m not a groupie. I just stick by people that have proven to me that they’re real deal and more importantly have helped me make money. So with that said I continued to use BlogRush.com on my blogs but wasn’t getting a lot of the free traffic that was initially pumped as the main reason for joining the network!

But I stayed on my grind and continued to bang out content. Once in a while I would check my blogrush.com stats and it wasn’t very promising. My blog posts were getting a lot of visibility (impressions) but not many of the visitors were clicking. This is made very apparent with the heat meter that they use to display interest in your blog posts. If you wrote great headlines then your heat meter would be on fire which indicated a lot of interest. The flip side is when the heat meter would turn blue and show icicles. It basically meant your headline sucked and thus the heat meter was colder than your wife after calling her fat.  See the image below to see what I mean.

With visuals like this, it was a great a motivator to write better headlines to get that elusive on fire heat meter. Eventually one of my headlines caught fire. Coincidentally I also saw more comments to that particular post not to mention some free traffic from the BlogRush network. So I thought to myself, this is a great way to help me come up with more compelling content. So I did what any good marketer would do. I rinse and repeated similar headlines. And wouldn’t you know it, the heat meter was on fire again. So I started to finally get some of this free traffic that was promised by BlogRush.com. But I always wondered to myself what headlines my counterparts were using that were on fire. Because if I knew that then I can rinse and repeat again. Enter TrafficJam.com!

So What is TrafficJam.com & How Does It Help Me?

I think John said it best in his email so I’ll just post it here because I think the description is totally accurate.

"For marketers, this (TrafficJam.com) is the ultimate research tool. You can monitor blogs by niche and keep up with what type of posts are getting the most interest across the Web. This will make it incredibly easy for you to know what type of blog posts you should be making to get more traffic, interest, and popularity for your own blog.

Now you’ll never run out of ideas for new blog posts!

This research data can help you identify untapped keywords and other opportunities.

This site is essentially a LIVE HEADLINE TESTING MACHINE!!! (by topic)"

- John Reese

Now I think he’s pretty much summed it up. I know just by using BlogRush.com it has helped me write better headlines but with TrafficJam.com I can tap into other people’s headlines and steal.. I mean mimic what’s working for them. This basically means more traffic for my blog because it’s already proven that it works otherwise their blog posts won’t make the top rankings on TrafficJam.com.

So if you’re looking for free traffic, more comments and even more readers to your blog, then join BlogRush.com and start visiting TrafficJam.com to learn what’s hot in your niche or others. Then just lather, rinse and repeat for your own blog.

At this point everyone knows about the existence of search engine optimization. Or you should. Owning a pretty new website doesn’t guarantee that people will know it exists or even care. Search Engine Optimization or SEO for short is the process of making your site available to search engines like Google and Yahoo. This usually means that people will be able to find your website by entering a few keywords.

Is Search Engine Optimization Magic or Science?

Some think it’s both. Now Internet marketers and SEO practitioners will have you believe that SEO is some really complicated rocket science that requires a PH. D. to figure out. Some will give you the impression that it takes some black magic where you need to throw some chicken bones about to rank highly. This is far from the truth. SEO consist of some basic concepts that if followed will help you rank well.

The "Hard" Way To Learn SEO

You can easily learn about search engine optimization by reading a book like Aaron Wall’s SEO Book. But in this day and age of short attention spans, people find reading books as fun as getting a root canal without the laughing gas. So reading a book may not be your cup of tea. You can search through Internet marketing forums but you’ll quickly find that the information is contradictory to each other. Furthermore, isolating the information is like searching for that elusive lost sock in the laundry, which is nearly impossible!

Search Engine Optimization Made Easy By Software?

So if you find the above methods of learning SEO unattractive, tools like the Internet Business Promoter are looking to make your life a lot easier with a push of a button. Or so they claim! Internet Business Promoter (IBP) is a Search Engine Optimization (SEO) Software Tool that basically helps your website rank in the top 10 by stealing, I mean copying from the best. No, this is not illegal or unethical. Companies borrow from each other all the time otherwise we wouldn’t have a free market. Instead having Coke and Pepsi, you would just have Coke. So borrowing from each other is just the nature of the business.

How Does (SEO) Search Engine Software Work?

It’s really very simple.

Step 1. You fire up a free SEO software tool like Internet Business Promoter and type in your website address.

Step 2. Enter some keywords you want to rank for or the website address of your competitor that is beating the pants off you in the search engines.

Step 3. Push The Button!

Step 4. Wait for the results. Depending on how many keywords or competitors you entered, this may be a while. So go and do something productive like reading an SEO Book perhaps?

Step 5. Read the results. The great thing about this is they put the results in plain English so a person that isn’t a witch doctor or a PH. D. can understand and implement.

Step 6. Take action. Make the changes to your website or have your tech person do it.

Step 7. Pop open the bubbly and watch as your website skyrockets to the top of the results.

The End! The tool basically examines key on-page (Title, content, etc.) and some off-page elements (external links coming in, anchor text, etc.) that make up good search engine optimization. It compares your page with these elements in mind to those sites that rank better than you. The report basically provides you with the discrepancies. Presumably copying what people on top are doing should help you rank well too.

The Limitations & Disadvantages of Using SEO Software Tools.

Now in principle this all sounds great and the solution to all your search engine optimization woes. And I’ll be the first person to admit that yes it does make it a lot easier for you. But there are some things to keep in mind when using software like this.
You have to take the SEO software recommendations with a grain of salt. There are certain aspects of SEO it may tell you to target.  But in my experience some of the recommendations has little relevance. For instance it will recommend a keyword density percentage you should use. Keyword density is a fancy term for how many times a given keyword appears on a page. The software may say, "Hey all the cool kids have a keyword density of at least 5 but no more than 5. But you’re a wild boy and have 20. You might want to drop that down a few notches to 5!"

This sounds like a good idea aft first. But sometimes doing this is totally contradictory to other suggestions that the software is making in respects to a different area of the page you’re trying to optimize.  This can become tired and annoying very quickly.   The other thing to keep in mind is that most SEO software focus on on-page optimization (Although IBP does include off page factors as well). On page optimization is basically the actual content of your page and how it is displayed. It’s sort of like the skeleton of your body. Search engines like Google have robots that read your page to figure out what it’s about. Back in the hay days you could just repeat your keywords a few time on your homepage and you would rank #1 but search engines have changed this.

How To Use Search Engine Optimization Tools Effectively!

Because keyword stuffing can be easily abused, on page optimization only accounts for a small percentage of why a site might rank. So if you don’t have a decent page rank (3+ and above), a site that was online before 2000 and viewed as an authority in your industry, the SEO software may do very little in helping you rank better. But if you don’t go after really competitive keywords like "shoes" and use the tool for less competitive keywords like "Brown rubber sole shoes" the software will prove very useful.

Sure, you won’t get a lot of people searching for that long tailed keyword, but you’ll certainly rank extremely high. And if you’re smart you’ll create a lot of pages using these long tailed keywords which you can find using keyword research tool like Word Tracker. Having several of these long tailed keyword pages ranking high is like the equivalent of ranking high for "shoes" but with less competition.

Conclusion

If you use search engine software like Internet Business Promoter (IBP) for long tailed keyword as I described in the paragraphs above. You can do very well with it. But it’s not a cure all for more competitive one or two word phrases especially if you’re a brand new site with little authority. So keep that in mind when use or review SEO software. You can download a free version of one of the best SEO software tools Internet Business Promoter here.

Another day and yet another internet marketing report making its way around the internet with outrageous claims. Well at least it’s free so I won’t have to go through the trouble of requesting a refund from clickbank or buying it from my own affiliate link. (Don’t front,  I know you do that too!)

Search Engine Myths Exposed is a new FREE report by Jonathan Leger who I would rate as a very underrated but extremely competent Online Marketer. He doesn’t get much shine like some of the big name "gurus" …excuse me, I had to control myself from hurling because that term is thrown around so freely that it literally sickens me. But I digress. Jon is a solid guy in my opinion. He’s like the internet marketer’s marketer. So I tend not to delete emails sent by him. Jon is anti-guru and judging by the first pages of his new report Search Engine Myths Exposed, he makes it very clear why!

I’m always skeptical reading these internet marketing reports or even just giving up my email address to get them because we all know we’re going to be marketed to. But I’m more inlined to do so with Jon Leger because I’ve actually seen results from his other programs like 3waylinks which has helped me secure top 20 rankings for several keywords. So I’m more apt to read a report from him because he has proven to me that he understands SEO.

So now that’s out of the way, let’s discuss this report.

Jon basically discusses 7 Myths and tries to debunk or verify each one. He does a good job of trying to provide verifiable proof when possible This is pretty much unheard of for most Gurus who can photoshop a fake earnings check, or get a friend to provide a fake testimonial on their sales page. Shame on you if you’ve done that! So let’s go through each of the myths and see if they ring a bell for you.

Myth #1: Google Knows All and Sees All.
I won’t lie, as much as I understand Google’s algorithms and practice white hat tactics, they do scare the bejesus out of me. I can’t get over that big brother is watching type of feeling. In any event, Jon makes some obvious observations here so it wasn’t an  "A Ha!" moment for me. Newbies might find his conclusion comforting and Black Hat Seo Practitioners will probably yawn at this section.

Myth #2: Google Will Not Rank Duplicate Content.
Now this one was long but interesting reading. I was a bit torn about his conclusions. He did ultimately back up his verdict with some solid examples. (more…)