Internet Marketing Smarts.com

The Internet is like the wild wild west, in that it’s expanding exponentionally but without all the busting caps and bodies dropping. Some of the sites that will emerge are doomed to fail while others will grow to be the next youtube.com or myspace.com Too often as marketers we learn about the next big site when its’ already been saturated or abused by our competition. So you end up playing catch up which is not a fun game!

The early bird gets the worm is a key concept in marketing. Imagine if you knew about youtube.com way before your competitors ever heard of it. Depending on how savvy you are, you may have already seen Youtube’s potential and would’ve jumped in head first with videos of your own. By the time your competition realized what was going on you were already way ahead of the pack.

I know what you’re thinking. "Yes that would’ve been nice but that opportunity has long passed. So why are you rubbing it in my face?" Not so fast grasshopper. There are many more opportunities like youtube and myspace that are popping up all around you. But you need to know where to look. I’m going to reveal one resource that is going to give your marketing efforts a huge advantage.

The resource in question is KillerStartUps.com. This site list new Internet businesses popping up on the web. You’ll be very amazed with some of the new concepts and products people are coming up with. One way to take advantage of KillerStartUps.com is to do market research. You might stumble upon a website that has a great concept. One, You can take their concept, improve on it and launch another website to compete against the original. Or you can discover a product or service that you can easily copy and incorporate in your current business. Either way, this could make you a very wealthy person.

Okay, But where’s are the back links?
I know you’re thinking to yourself, "I thought this article was about back links? Get to it already!" Aren’t we the impatient reader? Well here’s how KillerStartUps.com can be used for back links. We all know that social media and web 2.0 websites are all the rage. Everyone wants to become the next facebook so a lot of folks are doing what I described above. They’re looking at existing website models, making changes to them and then launching them as new and improved. Well that’s great for us because many social media and web 2.0 websites thrive on interaction and user content. So if there are new web sites that allow users to create their own content such as text, video, pictures, etc. That’s a perfect opportunity for you to come in and add your own content which should have back links to your site. If you’re lucky because many of these sites are brand new, they won’t be using the dreaded no follow tags because they haven’t experienced tons of spam yet. So they will give you some link juice with the search engines in addition to direct traffic.

By the time your competition finds out about these new upcoming sites, your presence is already established in terms of links and content. Furthermore you’ve probably made a few sales, newsletter subscriptions and have already moved on to the next start up. The process can literally be repeated over and over again every day.

You can even assign someone to do this research for you. The sky’s the limit. Now look, I’ll be the first to admit that this isn’t something that can be used by everyone. Honestly you need to have a trained eye to see the marketing opportunity of a given website. You have to be able to find an angle. If you’re not really good at this, then you should continue as you have been and just play catch up. But for those of you who are like the mobsters that saw a golden opportunity in the middle of the dessert (Las Vegas) then you can definitely utilise KillerStartUps.com to catapult your business or website to the next level.

For any business it’s extremely important to look for ways to keep up with your competitors and if you’re smart staying ahead of them. There are several ways to conduct business market research. You can send spies to their store fronts or websites to snoop around. But that takes time and energy that your spies employees could be using to make you more money.

You could sign up for your competitors newsletter or mailing list. That’s actually very cost effective but if your competitor isn’t active in those fronts then it really serves you no purpose. Or if they’re smart they’ll boot your ass off their list!

Competitive Analysis

Why not hire the biggest and best aggregator of data on the earth today, My friend and yours, Google.com! (more…)

Search Engine Optimization basically consists of two main factors your content and people linking back to you. The latter accounts for most of the weight in Google’s eyes. We’ve all heard that web 2.0 is the Internet. Period!  It’s not a fad and it is here to stay. So we as Internet marketers need to come to grips with that, evolve and discover how to use this phenomenon to our advantages without abusing it! Yes its a fine line. But so many things are in the marketing world.

What Is Social Bookmarking?
One way to balance marketing and adding value to the web 2.0 community is to use Bookmarking websites. In a nutshell a bookmarking website is an online tool that people use to… Guess what? Bookmark or save their favorite sites. But unlike the bookmarks you may be using in Firefox or Internet Explorer (Do people still use that browser?), websites saved on social bookmarking networks are made public. This makes total sense since Web 2.0 is all about sharing content and interactivity. Chances are if you’re bookmarking a website, you must feel it has some inherent value. Consequently this may also mean that others will share the same perspective about these websites.  So having it online for the world to see is an easy way to share that value and website.

How To Use Social Bookmarking Sites For Backlinks
Okay enough about the sharing is caring B.S. Here’s what’s in it for you on the marketing end. (more…)