Internet Marketing Smarts.com

The Internet is like the wild wild west, in that it’s expanding exponentionally but without all the busting caps and bodies dropping. Some of the sites that will emerge are doomed to fail while others will grow to be the next youtube.com or myspace.com Too often as marketers we learn about the next big site when its’ already been saturated or abused by our competition. So you end up playing catch up which is not a fun game!

The early bird gets the worm is a key concept in marketing. Imagine if you knew about youtube.com way before your competitors ever heard of it. Depending on how savvy you are, you may have already seen Youtube’s potential and would’ve jumped in head first with videos of your own. By the time your competition realized what was going on you were already way ahead of the pack.

I know what you’re thinking. "Yes that would’ve been nice but that opportunity has long passed. So why are you rubbing it in my face?" Not so fast grasshopper. There are many more opportunities like youtube and myspace that are popping up all around you. But you need to know where to look. I’m going to reveal one resource that is going to give your marketing efforts a huge advantage.

The resource in question is KillerStartUps.com. This site list new Internet businesses popping up on the web. You’ll be very amazed with some of the new concepts and products people are coming up with. One way to take advantage of KillerStartUps.com is to do market research. You might stumble upon a website that has a great concept. One, You can take their concept, improve on it and launch another website to compete against the original. Or you can discover a product or service that you can easily copy and incorporate in your current business. Either way, this could make you a very wealthy person.

Okay, But where’s are the back links?
I know you’re thinking to yourself, "I thought this article was about back links? Get to it already!" Aren’t we the impatient reader? Well here’s how KillerStartUps.com can be used for back links. We all know that social media and web 2.0 websites are all the rage. Everyone wants to become the next facebook so a lot of folks are doing what I described above. They’re looking at existing website models, making changes to them and then launching them as new and improved. Well that’s great for us because many social media and web 2.0 websites thrive on interaction and user content. So if there are new web sites that allow users to create their own content such as text, video, pictures, etc. That’s a perfect opportunity for you to come in and add your own content which should have back links to your site. If you’re lucky because many of these sites are brand new, they won’t be using the dreaded no follow tags because they haven’t experienced tons of spam yet. So they will give you some link juice with the search engines in addition to direct traffic.

By the time your competition finds out about these new upcoming sites, your presence is already established in terms of links and content. Furthermore you’ve probably made a few sales, newsletter subscriptions and have already moved on to the next start up. The process can literally be repeated over and over again every day.

You can even assign someone to do this research for you. The sky’s the limit. Now look, I’ll be the first to admit that this isn’t something that can be used by everyone. Honestly you need to have a trained eye to see the marketing opportunity of a given website. You have to be able to find an angle. If you’re not really good at this, then you should continue as you have been and just play catch up. But for those of you who are like the mobsters that saw a golden opportunity in the middle of the dessert (Las Vegas) then you can definitely utilise KillerStartUps.com to catapult your business or website to the next level.

At this point everyone knows about the existence of search engine optimization. Or you should. Owning a pretty new website doesn’t guarantee that people will know it exists or even care. Search Engine Optimization or SEO for short is the process of making your site available to search engines like Google and Yahoo. This usually means that people will be able to find your website by entering a few keywords.

Is Search Engine Optimization Magic or Science?

Some think it’s both. Now Internet marketers and SEO practitioners will have you believe that SEO is some really complicated rocket science that requires a PH. D. to figure out. Some will give you the impression that it takes some black magic where you need to throw some chicken bones about to rank highly. This is far from the truth. SEO consist of some basic concepts that if followed will help you rank well.

The "Hard" Way To Learn SEO

You can easily learn about search engine optimization by reading a book like Aaron Wall’s SEO Book. But in this day and age of short attention spans, people find reading books as fun as getting a root canal without the laughing gas. So reading a book may not be your cup of tea. You can search through Internet marketing forums but you’ll quickly find that the information is contradictory to each other. Furthermore, isolating the information is like searching for that elusive lost sock in the laundry, which is nearly impossible!

Search Engine Optimization Made Easy By Software?

So if you find the above methods of learning SEO unattractive, tools like the Internet Business Promoter are looking to make your life a lot easier with a push of a button. Or so they claim! Internet Business Promoter (IBP) is a Search Engine Optimization (SEO) Software Tool that basically helps your website rank in the top 10 by stealing, I mean copying from the best. No, this is not illegal or unethical. Companies borrow from each other all the time otherwise we wouldn’t have a free market. Instead having Coke and Pepsi, you would just have Coke. So borrowing from each other is just the nature of the business.

How Does (SEO) Search Engine Software Work?

It’s really very simple.

Step 1. You fire up a free SEO software tool like Internet Business Promoter and type in your website address.

Step 2. Enter some keywords you want to rank for or the website address of your competitor that is beating the pants off you in the search engines.

Step 3. Push The Button!

Step 4. Wait for the results. Depending on how many keywords or competitors you entered, this may be a while. So go and do something productive like reading an SEO Book perhaps?

Step 5. Read the results. The great thing about this is they put the results in plain English so a person that isn’t a witch doctor or a PH. D. can understand and implement.

Step 6. Take action. Make the changes to your website or have your tech person do it.

Step 7. Pop open the bubbly and watch as your website skyrockets to the top of the results.

The End! The tool basically examines key on-page (Title, content, etc.) and some off-page elements (external links coming in, anchor text, etc.) that make up good search engine optimization. It compares your page with these elements in mind to those sites that rank better than you. The report basically provides you with the discrepancies. Presumably copying what people on top are doing should help you rank well too.

The Limitations & Disadvantages of Using SEO Software Tools.

Now in principle this all sounds great and the solution to all your search engine optimization woes. And I’ll be the first person to admit that yes it does make it a lot easier for you. But there are some things to keep in mind when using software like this.
You have to take the SEO software recommendations with a grain of salt. There are certain aspects of SEO it may tell you to target.  But in my experience some of the recommendations has little relevance. For instance it will recommend a keyword density percentage you should use. Keyword density is a fancy term for how many times a given keyword appears on a page. The software may say, "Hey all the cool kids have a keyword density of at least 5 but no more than 5. But you’re a wild boy and have 20. You might want to drop that down a few notches to 5!"

This sounds like a good idea aft first. But sometimes doing this is totally contradictory to other suggestions that the software is making in respects to a different area of the page you’re trying to optimize.  This can become tired and annoying very quickly.   The other thing to keep in mind is that most SEO software focus on on-page optimization (Although IBP does include off page factors as well). On page optimization is basically the actual content of your page and how it is displayed. It’s sort of like the skeleton of your body. Search engines like Google have robots that read your page to figure out what it’s about. Back in the hay days you could just repeat your keywords a few time on your homepage and you would rank #1 but search engines have changed this.

How To Use Search Engine Optimization Tools Effectively!

Because keyword stuffing can be easily abused, on page optimization only accounts for a small percentage of why a site might rank. So if you don’t have a decent page rank (3+ and above), a site that was online before 2000 and viewed as an authority in your industry, the SEO software may do very little in helping you rank better. But if you don’t go after really competitive keywords like "shoes" and use the tool for less competitive keywords like "Brown rubber sole shoes" the software will prove very useful.

Sure, you won’t get a lot of people searching for that long tailed keyword, but you’ll certainly rank extremely high. And if you’re smart you’ll create a lot of pages using these long tailed keywords which you can find using keyword research tool like Word Tracker. Having several of these long tailed keyword pages ranking high is like the equivalent of ranking high for "shoes" but with less competition.

Conclusion

If you use search engine software like Internet Business Promoter (IBP) for long tailed keyword as I described in the paragraphs above. You can do very well with it. But it’s not a cure all for more competitive one or two word phrases especially if you’re a brand new site with little authority. So keep that in mind when use or review SEO software. You can download a free version of one of the best SEO software tools Internet Business Promoter here.

Everyone says that content is king. But I feel like no one really gets into what that means. If I write about how my wife takes up all the bed covers now that she’s pregnant. Is that an example of content being king? I went to a search engine conference in 2007 and some folks from Google were present. A question about search engine optimization and content was asked and the Google rep said the following. "Don’t worry about search engine optimization (seo). Just write good content!"  What the f! What kind of answer is that? We all had to chuckle because Google was being as elusive as secret government agent.

Well screw that. I’m going to let the cat out the bag. I have 3 steps that have helped me secure top rankings in Google for various long tailed and regular keywords. Chances are you’ve heard some of these but I’m going to put some twists to them. So be patient.

Step 1:  Write good content first!
Huh? Didn’t I just make fun of the Google guy for saying that? Yes I did. But he is right, you should write really good content first. You should actually know about whatever you’re writing about. Otherwise people will know that you’re just babbling on and will leave your site.

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There is a very interesting story on how I came about this topic of customer retention. It happened this past December when I was readying myself for the holidays. Making my list, checking it twice, you know the deal. As I was doing this I received an email from blockbuster.com

Well it was a little before Christmas day, so I figured like so many other retailers that Blockbuster was sending me some sweet coupons or a promotion to entice me to buy some stuff. Well imagine my surprise when it was a notification of a price increase. Ain’t that about a b@#tch? I couldn’t believe two days before Christmas this was Blockbuster’s idea of a gift. Talk about awful timing and coal in your stocking.

Needless to say I was livid. So I did what any other self respecting American would do. I wrote a letter whining and complaining.  I basically told them that this increase was not merited considering that they weren’t adding any new value to my membership. Especially when you consider that their competitor Netflix did just the opposite and is now offering movie downloads included in their existing memberships. Needless to say that my email fell on deaf ears. I received the traditional corporate response about their cost rising, blah blah. So at this point I was seeing red and it wasn’t Christmas red!

The Survey That Changed It All!

I took myself right over to blockbuster.com and logged into my account.

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